Soya Soy Oil was initially launched only in the state of Santa Catarina, but it didn't take long for it to become the most consumed oil and one of the best-known brands throughout Brazil. The name Soya comes from the English word for "soy". The label on the can shows a variety of vegetables in a pot on a yellow background - the idea of associating the oil with images of raw food before preparation remains a characteristic of the brand to this day.
"Our daily oil" was the first advertising campaign for Soya Oil, which made the brand known and present in the lives of Brazilian consumers.
"Every food calls for a great Oil" was the concept behind an 11-film campaign that established and expanded Soya's presence throughout Brazil.
With the message "Everyone asks for great oil, Soya", the brand adopted a communication worthy of a market leader.
So that consumers can see the product they are buying, Soya Oil was the first to be packaged in transparent PET packaging in Brazil.
The "SOS Criança" campaign printed the can of Soya Soy Oil with photos of missing children. This was one of the great social actions the brand has carried out during its history.
Soya launches pioneering rounded PET packaging and is chosen as the Soya Oil most remembered and preferred by consumers.
In October, Soya oil will launch a nationwide campaign, with the taste of the product as its main sales appeal.
For the first time since it was created, the Soya brand is gaining new product categories and becoming a family. The first launch of the year is Soya Cremosy.
Shortly after the vegetable cream, the Soya line gains mayonnaise.
Soya is celebrating its 30th anniversary and the packaging design has been revitalized with brighter, more modern colors to make it stand out at the point of sale.
The packaging for Soya Oil and Mayonnaise has been given a new look. The oil label was completely redesigned and brought back the vegetables from the old can, which had been part of the brand's communication since 1970.
Soya invests in yet another packaging revamp, now with a more refined layout. Referencing a plate of food, with the positioning it has had for years, the start of every meal.
Brazil's best-selling oil brand brings a new line of Specialty Oils: Sunflower Oil, Canola Oil and Corn Oil.
With a new face, the brand is strengthening its presence in Brazil with a rebranding of the entire line of oils.
The change covers the entire product portfolio, including the traditional soybean oil and the line of specialty oils (sunflower, canola and corn).
